The Swiss watchmaking sector, the country’s third-largest exportation industry, is very attached to its seal. If the Swiss made seal—a pledge of tradition, reliability and precision—has a strong value for consumers and particularly for international consumers, the Swiss origin of our products is also a pledge of quality for our clients, among whom we count over 200 prestigious watch brands and large groups.
With the reinforcement of the Swiss made watchmaking criteria over the last few years, today at least 60% of the production costs of a watch must be guaranteed to be of Swiss origin. The movement of the watch must be Swiss, but it must also be cased and tested in Switzerland; likewise the costs of research, development and certification are now included in the calculation of this Swiss value.
While Swiss products are among the most tested in the world, they are also the most renowned for their innovation and quality. Now, more than ever, Swiss watches are emblematic of the precision and the luxury associated with Swiss made products.