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Restaurant marketing has become much more complicated in the past few years. Competition is heating up and people looking to fill their stomachs now have an array of possible options. It’s not just the number of eateries that have increased–there’s been an explosion in the number of marketing channels vying for customers attention.

The challenge that restaurants have is that people come in, eat, pay, and leave. There’s little opportunity to build relationships and invite diners back. That’s where texting comes in. When you collect phone numbers you have a connection to your customers that you can use to drive sales and increase customer lifetime value. The most common way restaurants drive repeat business using phone numbers is by sending time-sensitive promotions that often lead to immediate sales

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Arguably the quickest way to do it is by advertising an SMS keyword everywhere you can. A keyword is a word or phrase customers can text to your number to sign up for messages. Let’s say you run a restaurant called Ramiro’s. Your keyword could be “Ramiro.” When a customer texts it to your phone number they’ll receive an automatic response thanking them for subscribing.